EGP2999
4999EGPSave 2000 EGP
Your Curling Genie
Experience the simplicity of auto-curling for bold, defined curls with zero fuss, thanks to the magic of RUSHBRUSH®️ U1 PLUS - our first automatic curler engineered with ionic technology. It draws your hair effortlessly into its chamber and releases perfectly curled strands—all at the push of a button — no skills required.
Simply press the power button and let the automatic curling technology take over as it gently draws your hair into the chamber, curling it flawlessly without tangles or pulls—safe, effortless, and hassle-free for perfect curls every time.

Powered by advanced ionic technology, it neutralizes static, tames frizz, and delivers curls up to 10x smoother and shinier.


A Ceramic-Coated Barrel ensures even heat distribution, giving you shiny curls that stay with you, wherever the day takes you.
With Curl Direction Control, you’re never limited. Just choose your preferred direction and let the magic happen.


Featuring a Heat Settings Indicator that automatically illuminates to display your selected temperature. Press the power button, pick your heat, and watch it light up!
Whether your hair is fine, normal, or thick, choose from 4 Precise Temperature Settings — 160°C, 180°C, 200°C, and 220°C, to create lustrous curls that hold all day!


Powered by advanced PTC heater technology, it heats up in 30 seconds, stays even, and recovers instantly for faster, smoother, more consistent curls.

New Color — Rich Latte
Available in rich Latte — because your style speaks volumes, softly.

It Automatically Shuts Off After 30 Minutes of use, so you’re always protected even on the days you rush out and forget.

With its 360° swivel and 2.5m tangle-free cord, enjoy a flexible, smooth styling experience and full flexibility with every twist and turn.

Equipped with a Smart Beep Indicator, it signals the precise moment each strand is ready. No guesswork. Just smooth, effortless styling—every time.
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U1 PLUS U1 PLUS